TOMS Shoes | Brand Refresh for Gen Z

In partnership with Red Antler and the TOMS in house creative team, I helped shaped the creative vision and execution of a comprehensive brand refresh, establishing a new approach to brand identity and design for a younger audience. From developing a distinctive visual language to directing photography and video, I helped usher in a contemporary identity and a new chapter for TOMS, marking the most significant brand transformation in its 15-year history.

MY ROLE

Creative Direction / Photography & Video Direction / Agency Collaboration

TEAM: Agency, Red Antler / Photographer, Al Noelle Walter / Stylist, Leah Adicoff / Lead Designer, Rachel Kim / Copywriter, Kendall Pilgrim / Marketing Leads: Jules Barbera, Annie Perretta